If we are to solve the world’s infertility epidemic, the most obvious place to start is bringing more awareness to preconception care. A topic that’s increased in public awareness over recent years – but still hasn’t received widespread recognition. Why? My guess unlike assisted reproductive technology – there’s no BIG money in it.

A temptress in disguise – sugar is seductive, addictive, has zero nutritional benefit, packed with empty calories and comes with a myriad of long-term health issues. WARNING: For you star-crossed sugar lovers, it’s only heart-breaking disillusion ahead. ost women have an innately higher craving for the sweet stuff than men..